Online shopping in Nigeria
has quickly grown into a billion dollar e-commerce industry over the
past few years. It is estimated that over 50 million of approximately
110 million telephone subscribers in Nigeria are internet subscribers.
With the rise in online retailers and shoppers alike, e-commerce is
expected to climb, especially as more businesses draw support from
online retail platforms.
Many Nigerian shoppers have come to prefer and count on online stores
to supply their needs. Not only are they drawn to the convenience of
online shopping, but the savings shoppers reap adds up to a healthy
amount. Shoppers can enjoy seasonal discounts and offers from online
stores the same as they might get in a brick and mortar retail shop, but
without having travel expenses, parking fees, and other expenses
associated with walk-in retail shopping. Additionally, many walk -in
stores do not offer the deep discounts for new merchandise promotions as
the online stores do.
As competition increases, online stores recognize what their
customers are in the market for and strive to deliver at competitive
prices. High quality, affordable name brand apparel such as Almari, Hybrid Fashion, and Lydia Bright, are in demand by fashionable dressed African women. Shoes by Dune and fashion accessories and jewelry by Rinola or Mango
also top the most trendy shoppers list. Consequently, many online
stores offer additional savings for customers who purchase several items
at a time, or may offer discount shipping rates on larger orders.
Another major factor that keeps Nigerian shoppers returning to their
favorite online stores is secure transaction methods like cash on delivery and good customer
service with a personal touch.
It’s highly expected that e-commerce will continue to be a major
contributing factor in Nigeria’s economic growth, and as job
opportunities arise within this market, so should educational
opportunities and training to ensure the sustainability of this
industry. As a participating online store, BeSaz Boutique is proud to
play a role in Nigeria’s growth sector by supplying customers with the
quality merchandise they desire. Please view our online selection of
stylish fashions and contact us for questions or to place your order.
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